I think this is sheer genius:

AP Photo
Instead of going Dumpster-diving for maybe a half-eaten sandwich and some cold fries, Peter Schoeff, a 20-year-old homeless man, was served a slice of hot pizza dripping with cheese.
All he had to do was hold a sign for about 40 minutes that read: “Pizza Schmizza paid me to hold this sign instead of asking for money.”
Seems fair to me.
(via Drudge)