This was fun to read:
The Wall Street Journal is not stupid. They’re smart. They’ve put their news content behind a pay wall and have done quite well revenue-wise for their troubles. BUT, they also want to influence public opinion. And being a key component of the Right Wing Noise Machine, the WSJ editorial board has made sure their opinion material is accessible to everyone. Heck, they have a guy emailing their content to bloggers. They even have a separate site for it: OpinionJournal.com. You want your dose of Peggy Noonan (must … supress … gag reflex), or John Fund, or James Taranto? You’ve got them. No pesky paywall between their opinion content and the people they hope to influence.
The New York Times, on the other hand, is the textbook definition of stupid. They take the one part of the paper that is a commodity — the opinion — and try to charge for that. No Krugman? Who cares. Give me Brad DeLong. No Bob Herbert? Whatever. Give me James Wolcott or anyone at the American Prospect or Washington Monthly. Or any of the thousands of columnists at other newspapers, and the tens of thousands of political bloggers…
Suddenly, overnight, Brooks and Friendman and Krugman and Herbert have been ripped out of the national debate. Whatever void that might have created has already been filled by the multitudes of voices in the sphere.
So the Wall Street Journal works hard to be a top influencer in the national debate. And the New York Times works hard to become a provincial paper.
Kos, ripping into the NY Times and telling us what we already knew- Krugman and Dowd are irrelevant. Annoying and petty, but irrelevant.
And if there is anyone in the country who can explain to me how Bob Herbert has a job, I would love to hear your story.