His memo is sharply critical of Republican policies but also suggests a neurological explanation for Republican message success: By using emotional appeals and warning of dire threats, Republicans can trigger neurons called “amygdalae” in the temporal lobe, which is the seat of the “fight or flight” response in the brain.
Personally, if the Democrats want my support, the part of the body they need to stimulate is their backbone (some pictures here, so the feckless losers might figure out what we are talking about). I didn’t vote for them in 2006 because I liked their policies or suddenly became a convert to liberalism. I voted for them because only a mindless fool could look back at the past two administrations and not realize what a disaster Bush “conservatism” has been.
I voted for the Democrats not to advance their agenda, but because I had hoped they would stand up to Bush. They haven’t.