Ben Smith delivers:
In the primary, Obama’s campaign, with the partial exception of South Carolina, never overtly drove the cries of racism. Part of the candidate’s selling point to the white majority is that he isn’t a bearer of racial grievance, and he is very careful to preserve that impression. Meanwhile, his surrogates and the media pursued the stories, doing real damage to Clinton’s campaign and her husband’s legacy.
The audience in the general election is different. Swing voters likely have a different set of beliefs and feelings about race than Democratic primary voters. Obama’s campaign seems to be aiming to keep race out of the foreground — despite his call for a national conversation about race this spring, he’s talked about it relatively little. And his widely-viewed biographical ads depict only his white, Kansan family.
The ad in question:
Alright, Ben, honey, after watching that ad, do you want to take a stab at why only his “white” family was covered? Could it have anything to do with the fact that they raised him? Could it have anything to do with the fact that he did not have a ZOMG BLACK WIFE and OHNOES TWO BLACK KIDS when he was growing up? I mean, I suppose he could have put a picture of a black family in there, even if it wasn’t his. Maybe this one would work better for you:
***ATTENTION REPORTERS*** This is NOT Obama’s real family
The idiocy of our media has never been on more prominent display than during this election cycle.