I have about 6000 miles on American Airlines that are about to expire, so I’m trying to use them. That’s not nearly enough for a flight, so I tried checking out magazines. For 2 bucks and 300 miles you can get a full year subscription to the Atlantic or Time. You can also get 254 issues of the Wall Street Journal for 2600 miles.
A 25 dollar Starbucks gift card is a little over 6000 miles, by contrast.
But, hey a paywall is going to save all these guys, right? They’re all making so much money on hard copy subscriptions that they’ve got to find a way to do that on the internet too.
(I discovered that I can just give the miles to charity so that’s what I’m doing in the end.)
Update. And, of course, the only time I actually read hard copies of magazine is during “those excruciating 10 minutes during take off and landing when those asshole flight attendants make me turn my iCrap off“. So there’s a certain logic in this type of promotion, I guess.