Via Jim Romenesko at Poynter, “former NPR chief executive and ex-head of NYTimes.com Vivian Schiller“, self-described “free content absolutist… anti-paywall zealot“, has decided “the conditions are finally right to give newspaper paywalls a fair shake“. Those conditions? As I understand from her linked speech to the 12th International Symposium on Online Journalism, people are lazy (apps & tablets), advertisers are stupid (and can’t figure out where else to throw their money), and Twitter has created a vast volunteer army of “news-gatherers” for the professionals to steal leads from. But, hey, let’s not be needlessly cynical — lazy, stupid and naive have always been key factors in business-building models!
So… what are the key modelling points for future development in your area this evening?