This is some really bad behavior:
Yesterday morning, a long awaited title called Deus Ex: Human Revolution was finally released to an eager audience. Tucked inside the box was a little surprise: a coupon for a free copy of the same game through the still relatively new game streaming service, OnLive — something which, if purchased directly through OnLive, would cost $49.99. At least, there was supposed to be a coupon…
The reports started trickling in fairly quickly: for some reason, the coupon seemed to be absent from nearly all copies sold through GameStop.
What had happened? Had the folks at the factory forgotten to pack some of the coupons? Nope. Had GameStop worked out a distribution deal to keep the coupons from ever finding their way into their copies? Nope.
GameStop employees had opened the boxes, removed the coupon, and put the product back on the shelf… after orders from above to do so.
All’s fair in love and war and online gaming, I guess.