I understand why MSNBC features Lawrence O’Donnell and Rachel Maddow. They’re smart and experienced political analysts. Ed Schultz is a mystery. He strikes me as a blowhard moron with tendency to blurt out sexist namecalling and use cheap editing tricks. Nevertheless, MSNBC is juggling its schedule to put Ed in the prime spot in its lineup (8 PM), and moving LOD to 10 PM.
Judging from the ratings, Bill O’Reilly is killing O’Donnell at 8 PM, while Ed is doing a bit better versus Greta Van Susteren at 10. Greta is clearly the weakest link in the Fox lineup (O’Reilly is on at 8, Hannity at 9 and Greta at 10), so it makes sense that Ed would do a bit better against her.
Fewer than 5 million people watched cable news at 8 PM this Monday, so why I give a shit at all is an open question, but I still hate the notion that the job of number one prime time liberal spokesman is going to this gaffe-prone idiot.