Louis CK started selling his latest show on a website four days ago for $5. As of yesterday, he’s made $200K on the deal. He financed production costs via ticket sales, and the download is a DRM-free high definition video that you can watch on your computer or burn to a DVD without restrictions. The website is, in Louis’ words, “simple, optimal and humane experience”. For example, it asks you if you want to join his mailing list, and the default choice is to opt-out, not opt-in. In other words, he did everything that large commercial media doesn’t do, yet he was successful. His latest write-up on his experiment is well worth reading.
I really hope people keep buying it a lot, so I can have shitloads of money, but at this point I think we can safely say that the experiment really worked. If anybody stole it, it wasn’t many of you. Pretty much everybody bought it. And so now we all get to know that about people and stuff. I’m really glad I put this out here this way and I’ll certainly do it again. If the trend continues with sales on this video, my goal is that i can reach the point where when I sell anything, be it videos, CDs or tickets to my tours, I’ll do it here and I’ll continue to follow the model of keeping my price as far down as possible, not overmarketing to you, keeping as few people between you and me as possible in the transaction.
(Of course i reserve the right to go back on all of this and sign a massive deal with a company that pays me fat coin and charges you straight up the ass.). (This is you: yes Louie. And we’ll all enjoy torrenting that content. You fat sweaty dolt).