I have to say, I think the blackout is a great idea, and we would be participating but for the fact that I have no idea how to remove everything, and on top of it all, I’m not sure that if I did get everything blacked out, I’d be able to get it back up tomorrow. So we are participating in spirit only. I suppose we could have a white out, and I could just post 1600×1900 pictures of Tunch.
At any rate, I think the way you can tell if something like this is working is by how loud certain people squeal. As Mistermix noted, Dodd is pissed (and that explains why he was at the Golden Globes), and that is a good thing. The more these corporate hacks scream bloody murder, the more you know the pressure is working.