It sounds like a headline from the Onion, but strategy documents uncovered yesterday, from the nation’s most prominent anti-gay marriage group, the National Organization for Marriage (found by the Human Rights Campaign), reveal a novel approach to convincing Americans to vote against marriage equality: recruit glamorous but unintelligent celebrities. (p.19/20)
“Hollywood with its cultural biases is far bigger than we can hope to be. We recognize this. But we also recognize the opportunity – the disproportionate potential impact of proactively seeking to gather and connect a community of artists, athletes, writers, beauty queens and other glamorous non-cognitive elites across national boundaries. (This is applying the Witherspoon and IAV model to non-intellectual elites.)”
The first thing I thought of was Carrie Prejean, and the article goes on to discuss her relationship with NOM (before the nude photos and sex tapes were revealed and they were forced to dump her).
The second thing I thought was that this sure seems like how the GOP has been picking their candidates the last few decades.
The third thing I though was that Non-Cognitive Elites would be a good band name.