In one of the dumbest, most pointless, idiotic things I have seen from a CEO in the past few decades, I offer you this:
Guido Barilla, chairman of the world’s leading pasta manufacturer, prompted calls for a consumer boycott on Thursday after telling Italian radio his company would never use a gay family in its advertising.
“I would never do (a commercial) with a homosexual family, not for lack of respect but because we don’t agree with them. Ours is a classic family where the woman plays a fundamental role,” Barilla, 55, said in an interview with Radio 24 on Wednesday.
Barilla – one of the best known pasta brands around the world – is one of Italy’s biggest advertisers, and for many years has used the image of a happy family living in an idealised version of the Italian countryside, with the slogan: “Where there’s Barilla, there’s home”.
In the interview, Barilla said he opposed adoption by gay parents, but was in favour of allowing gay marriage, which is not legal in Italy. His comment about advertising was in response to a direct question about whether he would ever feature a gay family in his company’s commercials.
If gays “like our pasta and our advertising, they’ll eat our pasta, if they don’t like it then they will not eat it and they will eat another brand,” he said.
What is wrong with these people? Beyond the bigotry, how stupid must you be as a chairman of a company to wade, completely unnecessarily, into this kind of controversy? Despite the gutlessness of the Starbucks gun statement a couple weeks ago (“We’re banning them but not really but please don’t bring them but if you do ok, anyway, but at least we got to talk this out and I have it off my chest, but really, it would be swell if you wouldn’t bring your guns here…”), I really felt bad for the CEO because he just wanted nothing to do with the issue whatsoever, all he wants to do is sell more shitty overpriced coffee and gut bomb carrot cake and what other pretentious crap they can sell (CHECK OUT THIS NEW NEKO CASE CD WITH BONUS STING ACOUSTICAL SESSION TRACKS AND A FREE ITUNES DOWNLOAD OF NORAH JONES NEWEST SONG).
Barilla dived into this shitty cesspool all on his own, so I guess now that the upper crest really do own everything, not even greed and profit can keep their bigotry at bay.
I immediately threw out all my barilla products, of which there were quite a few. Someone should set up a tumblr with nothing but people in the grocery store taking pictures of their middle fingers and the Barilla products and where they were in the country. Maybe enough of a kick in the wallet will matter.