Reddit already having fun with Amazon Drones pic.twitter.com/8s2Y7CEoSW
— Charlie Spiering (@charliespiering) December 2, 2013
Kevin Roose, NYMag‘s finance blogger:
… So far, people seem to think that Amazon’s incipient drone-delivery program, which was announced to great fanfare on 60 Minutes last night, is either a short-term publicity stunt designed to draw attention to Amazon on Cyber Monday, or a long-term publicity stunt meant to convince us of “Amazon’s indomitable spirit of innovation,” while not actually requiring Amazon to do anything yet. (Since, by Amazon CEO Jeff Bezos’s own admission, there’s no way the FAA will allow unmanned aircraft to deliver Amazon packages before 2015.)
Instead, I think Bezos is up to something much more practical. By unveiling a huge drone program in progress, he’s sending a message to the FAA regulators and Senate committees who are currently considering how unmanned aircraft can be used commercially. And that message is: Don’t even think about getting in our way. By floating a teaser about the drone program, and allowing the public to freak out about it, he’s showing regulators how popular such a scheme would be, and how much backlash they’d face if they outlawed it….