Four Directions: advancing equality at the ballot box across Indian Country
In Lakota culture, the Four Directions represent the way of life we Lakota maintain and the circle of life we individuals participate in to better ourselves and our communities. Times have changed since we went to war to fight for our way of life, our treaties, and our Tribal sovereignty. We now protect our communities and our rights by going to the polls to vote.
Four Directions, Inc., believes voting is within our sacred circle when it comes to preserving our way of life. We are committed to full enfranchisement as a crucial way to navigate a stronger future for our Native communities.
An official partner of the Coalition of Large Tribes, Four Directions has become a nationally renowned voting rights leader. The effort began in 2002 when Rosebud Sioux Tribal members Oliver and Barb Semans organized Native voter registration drives on South Dakota’s Indian reservations.
From those humble beginnings, Four Directions has leveraged strong relationships with Tribes in Nevada, Arizona, Montana, North Carolina, Minnesota, North Dakota, and South Dakota to make a critical difference in close federal elections.
Four Directions has also partnered with preeminent organizations, including the Lawyers’ Committee for Civil Rights Under Law, the American Civil Liberties Union Voting Rights Project, and the National Congress of American Indians, to extend equal access to the ballot box across Indian Country.
Four main priorities anchor the Four Directions approach: Native voting rights, voter empowerment, voter protection, and voter engagement. Our case studies below are organized into these four categories.
At Balloon Juice, we have raised funds for Four Directions in Georgia, Arizona, Michigan, Wisconsin, and now Nevada.
In the 2020 election and the 2021 Georgia runoffs, the native vote turned out by Four Directions was more than the margin of victory in Arizona and Georgia. That’s why we think our best way to help in Nevada this year is by giving to Four Directions.
Four Directions has secured a double-match for us from 2 other donors, so every dollar donated through this thermometer gets multiplied by 3.