Balloon Juice, as well as its advertisers, are deeply committed to protecting the privacy of Internet users. Below is information outlining our continued support for the responsible management of consumer information.

Consumer Information

During the process of delivering an ad to you, Balloon Juice and its advertisers do not collect any personally identifiable information about you such as name, address, phone number, or e-mail address. However, Balloon Juice and its advertisers do obtain some types of non-personally identifiable information such as the Internet Service Provider you use to connect to the Internet, your browser type, your country, the type of computer operating system you use (Macintosh or Windows, for example). The information collected by Balloon Juice and its advertisers is used for the purpose of targeting ads and measuring ad effectiveness on behalf of our advertisers.

In some cases, you may voluntarily provide personal information in response to a specific ad (for example, an ad may ask you to fill out a survey or provide your zip code). If this does occur, Balloon Juice or its advertisers may collect this information on behalf of an advertiser. This information is used by an advertiser to respond to your request. In addition, Balloon Juice or its advertisers may combine this information with other users’ information and review it in an aggregate form to understand the type of individuals who view a specific type of ad or visit a particular kind of website.

When you use our website, we share information that we collect from you, such as your email (in hashed form), IP address or information about your browser or operating system, with our partner/service provider, LiveRamp Inc. LiveRamp returns an online identification code that we may store in our first-party cookie for our use in online and cross-channel advertising and it may be shared with advertising companies to enable interest-based and targeted advertising. To opt out of this use, please click here.

Data Collection

We use third-party advertising companies to serve ads when you visit our website. These companies may use information (not including your name, address email address or telephone number) about your visits to this and other Web sites in order to provide advertisements about goods and services of interest to you. If you would like more information about this practice and to know your choices about not having this information used by these companies, visit http://www.networkadvertising.org/managing/opt_out.asp

Balloon Juice or its advertisers, as well as most sites on the Internet, may use “cookies” to enhance your experience on the web. Balloon Juice or its advertisers cannot use these cookies to personally identify you in any way.

What are cookies and why do we use them?

A cookie is a unique number that is provided to you the first time Balloon Juice or its advertisers serves you an ad. This unique number, which is stored in a cookie file on your computer, helps The Balloon Juice or its advertisers target ads to you. This cookie can help Balloon Juice or its advertisers ensure that we don’t serve you the same ad multiple times, and help our advertisers understand what you like and don’t like about their offerings so that they can cater better to your needs the next time you are interested in their products or services. While we believe that cookies enhance your Internet experience by limiting the number of times you see the same ad and delivering more relevant content to you, they are not required for Balloon Juice or its advertisers to deliver you an ad.

If you do not want the benefit of cookies, there is a simple procedure to manually delete your cookies. Please consult your web browser’s Help documentation for more information.

Balloon Juice works with third party advertising agencies who serve ads to this site. Each of these agencies have their own privacy policies.