
Politics didn’t die just because Trump was elected. As the vote totals get closer and closer, it’s clear that his victory was a combination of people staying home and some very low information voters voting for Trump. So, it’s essential that we do what Republicans would do in the same situation: simple, straightforward messaging of unpopular stuff. And there will be plenty:

One of the podcasts I was listening to recently mentioned that this is an extraordinary time in American political history, because we’re used to long periods of stability (like post-New Deal Democratic dominance). That’s not the case now. We’re going to have to message to low-information voters, and also try to understand the media they’re consuming, because they’ll be the margin of victory for the next few elections.



