I was at the gym today watching a bit of Fox News — I mean, if you’re going to do one no-fun thing like work out, why not combine it with another no-fun activity, like watching right-wing nonsense?
Fox seems to be back to non-election footing, by which I mean they’re focusing on stories that push their favored narratives. Today’s was a story about the woman who accused Duke Lacrosse players of raping her back in 2006. Apparently she made her first public statement admitting that she lied. Other stories I’ve seen in the past few days include the guy who choked out a homeless man on the subway and was acquitted at trial. (I think they’re pretty disappointed in that one, since the UHC CEO killer has been the vigilante with more traction.)
These stories reminded me of one of Josh Marshall’s reader emails:
I’m writing now somewhat in response to the broader conversation about Democrats/men/algorithms/media and somewhat in direct response to TPM’s recent article about Democrats adapting to the “new media landscape.”
A lesson that I spent several election cycles but at this point believe as a near axiom is that “our voters” (e.g., liberals, people of color, people who live in this-zip and not that-zip, etc) just don’t respond to bad-faith communications in ways that are helpful to Democratic candidates or progressive causes. There is no machine to get Democrats outraged about obviously fake shit for the obvious but really astrategic reason that Democrats don’t want to do that. […]
Without getting into too much detail, I’ve been through multiple rounds of qualitative and quantitative tests involving rumors, memes, etc, and Democrats and “Dem +” voters just… respond to this stuff like adults are supposed to. I want to be clear that I am not talking about negative messaging or the notion of beating up on your opponents credibly (everyone responds to that stuff, and everyone also claims that they don’t). I am talking about, basically, winking at your own base.
Just my POV, but one borne of years of TRYING to figure out how to do Karl Rove stuff for the good guys. […]
I think this framing misses one of the key focuses of Fox News. While they certainly do a lot of fake shit, they also spend time covering stories that fit the conservative worldview: A black woman accusing white privileged men of rape. A white man killing a homeless man and facing consequences instead of applause. And so on. In fact, I’d say this is more effective than their lies. There’s always a crime story that will reinforce Fox’s contention that cities are urban hellholes — it’s just something so minor or commonplace that traditional media wouldn’t report it. Any story about fear of the new — like the endless NJ drone stories — are definitely in the Fox wheelhouse. None of these are fake shit.
So, when we talk of a Democratic alternative to Fox, or at least when I talk about it, I definitely don’t think we ought to create our own set of liars spewing bullshit. The kinds of stories I’m talking about are stories of people being denied insurance coverage, women dying in parking lots for lack of a D&C, farmers who wouldn’t be able to harvest crops or keep cattle without immigrant labor, and youth pastors raping kids. Obviously, 24/7 coverage of stories like that would be like listening to Kindertotenlieder on repeat. But there are a ton of bright side stores that are also missed by Fox: urban gardens, community organizations working together to help others, the retired nurses who came out of retirement just to help with vaccinations. Hire a bunch of young, excited reporters and put your content out as stories as well as social-media-sized morsels (video, gif, whatever). Make it left-wing infotainment, and not always overtly political or even about politics. I think this is what Oliver Willis is getting at, but with some leavening of good news:

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