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If the NYTimes hasn’t fallen victim to a “Roland Hedley tells Middle America about marijuana, using Zonker’s lilac bush as an example” hoax…
… The video, titled “Drunk Makeup Tutorial,” is completely awesome to some, bewildering to others — and above all, classic Jenna Marbles, another installment from a reigning queen of YouTube. The episode has been viewed 14.6 million times.
While few people older than 30 probably know who Jenna Marbles is, her popularity is unquestioned among teenage girls who live on the Internet. She has more Facebook fans than Jennifer Lawrence, more Twitter followers than Fox News and more Instagram friends than Oprah. Her weekly videos on topics as quotidian as “What Girls Do in the Bathroom in the Morning,” “My Favorite Dance Moves” and “I Hate Being a Grown Up,” place her in an elite club of more than one billion YouTube views, with more than eight million subscribers and growing.
“My perspective is to think, ‘I just have a lot of Internet friends,’ ” said Jenna Marbles, 26, whose real name is Jenna Mourey (Marbles is the name of her Chihuahua). She acknowledges it is an odd kind of celebrity. She is a D.I.Y. digital entertainer who conceives of, stars in, shoots, edits and uploads her own videos — often in a single day.
Her videos are a highly shareable cocktail of comedy, sex appeal, puppies and social commentary, laced with profanity. She skillfully juggles Facebook, Twitter, Instagram and YouTube to build a deeply loyal connection with fans who find her eminently easy to relate to.
The result is more than a million views every single day and more money than she had ever seen before in her life. She may be unique, but she is no viral-video fluke. To a younger generation who spends more time on YouTube than TV, Jenna Marbles already embodies the future of celebrity.…
… I gotta think Cole is missing his big opportunity to become an internet celebrity, targetting the teenage-boy version of Marbles’ fans. Kinda taking his Douche Whisperer persona viral…
What’s everyone up to, on this Saturday night?
Saturday Evening Open Thread: Big Time Internet GloryPost + Comments (55)