There are many reasons we’re in this authoritarian pickle,* but one of the most maddening and intractable is the media environment. We discuss that here a lot, so I won’t belabor the point.
For whatever reason, a lot of people don’t know what’s happening. You can blame the media mogul fuckery, and you wouldn’t be wrong. You can blame poorly informed people for not bothering to seek information beyond their social feeds, and you wouldn’t be wrong there either.
The question is what to do about it? How can messages about what’s happening and who’s to blame break through if people are stuck in their self-selected bubbles? I think it will take a heavy lift by a lot of people, including those in power speaking out, parties with standing filing lawsuits, and citizen protests.
Guerrilla messaging by individual ordinary citizens can be useful too. Here are a couple of examples I saw on my Bluesky feed recently.

Another car top sign makes a great point:

I like the idea of putting up posters around town, which lowers the chance of a vehicle being vandalized. Here’s a short and sweet message that was covered in a Maddow episode and also featured on signs at protests covered here on the blog:

A printed version of something like this could work in an empty supermarket egg case:
— Betty Cracker of Florida (@bettycrackerfl.bsky.social) February 17, 2025 at 2:38 PM
Guerilla messaging can’t fill the gaping information void left by media organizations that abdicate their responsibility. It can’t bridge the gap when too many voters don’t bother to avail themselves of the facts that are out there. But, along with elected Democrats speaking out, lawsuits, and citizen protests, it’s a relatively low-risk and low-cost way to raise awareness. I’ve seen it work in my community.
Example: a local family felt screwed over by the care their child was receiving at a chain hospital that serves our town. They created a Facebook page explaining their complaint and put up homemade signs all over the place (highway medians, etc.) to drive traffic to the page. Pretty soon, the shitty local paper had to cover it too because everyone in town was talking about it. I heard the hospital reversed course to avoid further blowback.
Another example: my county’s shitty right-wing sheriff was ousted last year due to a similar grassroots campaign that highlighted the shabby way he treated an injured deputy. It was the first time an incumbent sheriff running for reelection lost since I was in high school.
Nationally, the corrupt crooks who are illegally destroying the federal government seem a tad nervous about Musk being perceived as the face of that effort. Just yesterday, Politico reported that the White House denied in court that Musk is in charge of the DOGE wrecking crew, despite multiple statements by Trump and Musk that unequivocally say the opposite.
Perhaps the Trump people are changing their tune because someone finally told them it’s illegal to put an unelected, unconfirmed billionaire in charge of such an effort. But maybe it’s also because they’re feeling the heat from the collective resistance effort.
If we private citizens can find creative ways to turn up the heat, that’s a good thing. Even if all we do is apply a silly sticker or deploy a homemade sign.
Open thread.
*Beware anyone peddling a simple explanation for our current pickle; they invariably have an agenda that centers themselves in some way. (R. Traister wrote a relevant piece about that here.)
Maybe this is not a hill I’m actually prepared to DIE on. But I am determined to hold it while being pelted with rotten produce and other nasty objects, that’s for sure!
Thoughts on Guerrilla Messaging (Open Thread)Post + Comments (127)





