Like so many people here, my Christmas tree is a celebration of my love for my Christian faith, which is why it's festooned with Superman, Batman, and Apollo's hand holding the Enterprise in space
— Tom Nichols (@radiofreetom.bsky.social) December 6, 2025 at 11:43 AM
Reminds me of this
— 07kc07.bsky.social (@07kc07.bsky.social) December 6, 2025 at 11:48 AM
David Gauvey Herbert does some great shoe leather reporting to track down a series of men who played Santa Claus at Macy's famous Santaland in New York. Their stories are even more amazing than you could imagine. @jacobfeldman.bsky.social's top pick www.esquire.com/lifestyle/a6…
— The Sunday Long Read (@thesundaylongread.bsky.social) December 7, 2025 at 9:27 AM
David Herbert, for Esquire — “Playing Santa Does Strange Things to a Man. What It Did to Bob Rutan Was Even Stranger”:
… The 1947 film Miracle on 34th Street established that the one true Santa Claus operates out of the store’s flagship Herald Square location. After a parade float delivers him to Macy’s on Thanksgiving morning, you can find him there on the eighth floor, wedged between an in-store cooking school and a clothing department, deep in a labyrinth of Christmas kitsch called Santaland.
Macy’s has safeguarded this mystique for eighty years. When journalists ask the company who plays Santa, a spokeswoman insists again and again, like a stubborn witness giving a deposition: “Santa is Santa.” The several hundred men who have worn the red suit at Santaland likewise observe an omertà. “We have a vow of secrecy about not talking about Macy’s operations,” says Brian DePetris, who worked as Santa for twenty-one years. “When you break that, it’s like you’re betraying the brotherhood.”
After their shifts, they walk out the front door of Macy’s, a bit of red around their jaws where they’ve rubbed acetone to take off the beard glue, and then dissolve into the masses of Christmas shoppers. Santa sees you when you’re sleeping, but he also sees you on the sidewalk, on the F train, and in line at the grocery store. He remembers your visit but says nothing.
In the mid-2000s, the company pulled back the curtain for a cheesy reality show you can now find only on YouTube called Unwrapping Macy’s. The cable program followed a tall, handsome executive named Bob Rutan as he helped manage the store’s many events: inflating balloons before the Macy’s Thanksgiving Day Parade, rearranging orchids at the annual Macy’s Flower Show, and training elves for Macy’s Santaland.
Saturday Morning Open Thread: The Season’s Upon UsPost + Comments (73)
