Not at all my field of expertise, but (if only for its standing in the category rolls) I thought this Boston Globe story might be of interest to some readers:
The project’s code name — Bunker Hill — hinted at the formidable challenge Boston Beer Co. faced: could the craft brewery that revolutionized American beer put its Sam Adams lager in a can without sacrificing the taste millions of consumers expect with every sip?
For decades, company founder Jim Koch snubbed aluminum containers because of the metallic flavor they impart to liquid. His resolve cost the Boston-based brewer millions of dollars in potential revenue from airlines and sports arenas, a price Koch said he paid to preserve the quality of a brew whose tagline until recently was: “Take pride in your beer.”…
The quest for a better can took the Bunker Hill team to a plastic coffee lid collector in New York, a museum of beer cans in a Taunton basement, and tailgating parties at Gillette Stadium. The two-year effort cost more than $1 million, including the hiring of a renowned design firm and professional beer consultants, as well as the purchase of expensive canning equipment. Now, Koch is finally ready to release his precious Boston lager in a patent-pending can he claims is superior to the regular metal vessel most people drink from…
In summer 2011, they traveled to Ball’s factory near Denver to study the canning process — the thickness of aluminum, molecular properties, how beer pours from a can, and what impacts the flow. They hung out with well-lubricated football fans in Foxborough to understand why drinkers prefer beer in cans — they account for roughly 57 percent of the US retail market, according to SymphonyIRI Group, a Chicago market research firm. The Bunker Hill team interviewed taste experts around the world and examined thousands of plastic coffee cup lids to understand the range of drink delivery options (the peel, the pucker, the pinch, and the puncture).
The big discovery: Conventional cans don’t allow enough air into people’s mouths as they drink. Turns out, much of what consumers believe they taste is actually smell — that’s why food tastes so bland when people are congested. Increasing exposure to the beer’s aromas of hops and fruit can make a big difference in taste, said Roy Desrochers, a professional beer taster at GEI Consultants in Woburn…
Open Thread: Quest for A Better Beer CanPost + Comments (94)