Once again, the rumors are getting louder about the New York Times going (back) behind a paywall. It probably says a lot about my personal biases that I found Foster Kamer’s Gawker article the most interesting — not least because of the comments engendered by it. You don’t get nearly such a range of… creativity… in the “Letters to Ye Editors”.
I would actually be willing to pay some kind of subscription to keep a high-quality “paper of record” online, because I’ve reduced a 30-year daily newspaper addiction down to a Sunday-only over-the-counter purchase for the ad inserts and leisurely browsing when screenreading isn’t convenient. And as a comparatively old person with an established pressed-pulpwood addiction, I should be a prime target. But I bitterly resent the idea of giving so much as a thin dime to the godsdamned New York Times, because they’re the Gordon-Gekko-besotted bandits who eviscerated my dependable Boston Globe and sabotaged its various delivery services in a (vain) attempt to “convince” Bostonians of a better-than-fourth-grade reading ability to switch to the NYTimes. As it turns out, Sulzberger’s People could wean me off buying the Globe, but they couldn’t force me to buy the Times, and I can only assume I’ve got plenty of company out here in the wilds beyond the Hudson. Suggestions as to alternative options gratefully accepted.
But it gladdened my shriveled heart to read that The Moustache of Understanding is no longer sanguine about the free exchange of ideas in the global marketplace…
Hanging over the deliberations is the fact that the Times’ last experience with pay walls, TimesSelect, was deeply unsatisfying and exposed a rift between Sulzberger and his roster of A-list columnists, particularly Tom Friedman and Maureen Dowd, who grew frustrated at their dramatic fall-off in online readership. Not long before the Times ultimately pulled the plug on TimesSelect, Friedman wrote Sulzberger a long memo explaining that, while he was initially supportive of TimesSelect, he’d been alarmed that he had lost most of his readers in India and China and the Middle East.
“As we got into it, it was clear to me I was getting cut off from a lot of my readers in India and China where 50 dollars per year would be equal to a quarter of college tuition,” Friedman recently told me by phone. “What was coming to me anecdotally from my travels was the five worst words that as a columnist you ever want to hear: ‘I used to read you before you went behind the wall.’”
Friedman is now “pro some kind of pay model,” he says. “My own feeling is, we have to do anything we can to raise money,” he told me. “At some point we gotta charge for our product.”
I asked Friedman whether any of the technologists he meets during his globe-trotting had presented any groundbreaking ideas for how to save the Times and journalism. While he’s optimistic about the coming crop of tablets and e-readers, the answer is no. “We’re in a megatransition. It hasn’t ever felt like anyone has the answer,” he said. “My macro feeling is that I’m glad I had this job at this time. It was great working at the paper when it was on dead trees and could pay for itself.”
Such are the harsh judgements that must be made when a Very Serious Person’s family fortunes are cruelly reduced from a decently prosperous $3-billion-plus to a mere handful of millions. Perhaps the NYT’s last paywall-free front page can headline a five-page article chronicling the sad plight of its most illustrious pundits, reduced to scrabbling for speaking fees and book contracts with the unwashed hoi polloi from Fox News and the wingnuttier outposts of Heartland America(tm).
Early Morning Open Thread: Soiled-Dove-Grey LadyPost + Comments (189)