This just arrived in my mailbox. You can’t make this stuff up:
Dear DPM –
My name is [redacted] and I work for the publisher of Megan McArdle’s new book, THE UP SIDE OF DOWN. I’d love to send you a free copy for a look into what I feel can be a very transformative contribution to the timely conversation of failure and what that means for success. Do let me know if you’d like a copy for consideration as a topic on Balloon-Juice.com