South Dakota, like a lot of other rural states, has a meth problem. Today they rolled out a campaign to deal with it.
Evidently nobody along the way said, um, that could be taken in two ways.
The negligence here is cruel. Let us hope those are models in those photos, and not real people who thought they were helping to deal with South Dakota’s drug problem.
How does something this bad happen? Lack of diversity? An ad agency just in it for the money?