On Monday, we talked about North Carolina and more.
Today let’s talk about the Balloon Juice efforts in support of Four Directions – a group and a cause that is near and dear to our collective Balloon Juice hearts.
Four Directions does an extraordinary job of fighting for Native American voting rights and giving voice to the Native American community.
- voter registration
- GOTV efforts
- voting rights litigation
- legislative advocacy
We supported Four Direction’s efforts in three key swing states – Arizona, Nevada and Wisconsin. And of course we helped them return to Montana with the goal of reelecting Senator Jon Tester.
Montana was a heartbreaker. It was a rough Senate year, and I can hardly believe that we lost 3 good senators: Jon Tester, Sherrod Brown, and Bob Casey.
Overall, according to the Brookings Institute, the nationwide Native vote was 57% for Harris and 39% Trump, down from Biden’s numbers in 2020. Congressional voting percentages were similar.
The gender gap is evident in the Native vote as well, with 63% of women voting for Harris vs 50% of men. Sadly, the Native vote was more likely to vote for Trump in 2024 than African-Americans, Asian Americans or Latino voters. Still, the native community was 17% more likely to vote for Harris than white voters.
Turnout is always affected by accessibility barriers – long distances to vote, threats of arrest even if the law doesn’t allow arrests while traveling to vote, subject to hostility when they go to vote, and lack of assistance with voting questions. This year was no different.
Overall, the Native vote wasn’t quite as solidly Democratic this cycle as it has been in the past. But 2024 may well be a world-wide anomaly, and our work in turning out Native voters in key swing states will pay off in 2026 and beyond.
Even so, there were brights spots!
- Montana’s 4 Native American majority counties went solidly for Tester.
- Native-majority Apache County in Arizona went for Harris over Trump by a margin of 59-40 (down from 66-33 in 2020).
- Ruben Gallego’s efforts in Indian Country paid off; he won Apache County by a larger margin that Harris at 62-35.
- Jacky Rosen (Nevada) kept her seat in a really tough year.
- Tammy Baldwin (Wisconsin) kept her seat in a really tough year.
- The only Native majority County in Wisconsin (Menominee) awarded 80% of its votes for Harris.
- In Clark County, Nevada (Las Vegas), home of the majority of the state’s Native population, Native voting participation was up over 2020.
We did good, BJ peeps. It may feel like at times like we lost everything, but we didn’t. It’s likely that our efforts in these states got us THREE Senate seats that wouldn’t have won otherwise.
None of our funds went into the pockets of highly-paid consultants. None went to television ads. It mostly went into the pockets of the Native Americans who were doing the boots on the ground voter registration and GOTV. As far as I’m concerned, that’s a win-win, because we are helping to raise the standard of living in those communities.
I am confident that our funds to Four Directions for Montana had more of an impact on Native votes than the millions of dollars the DNC put into TV ads, etc in Montana.
It’s important to remember that once someone votes in one election, it’s far more likely that they will vote in the next one.
As with everything we do, it’s about right now, and it’s also about the future!




